Sports & Entertainment Marketing Week of January 12th – January 16th

Monday

• Finish 1.1
• Book Assignment Page 11:
  • Understand Market Concepts (#1-2)
  • Think Critically (#3-4)
  • #4 list items/description that the ad would contain.  (Don’t create an advertisement)
• Look at various websites for a current event article
  • do NOT do an article review
  • let me know when you think you have found an article that relates to S&E Marketing
• Article Review

TUESDAY

• Review 1.1 Assignment
• 1.2 Objectives – The student will be able to:
  Define sports marketing & describe factors that impact value.
  Explain the value of sports marketing to the economy.

WEDNESDAY

• Finish 1.2 Objective #2
  • Explain the value of sports marketing to the economy
• 1.3 Objectives
  • Define entertainment.
  • Describe the impacts of advances in entertainment technology on entertainment marketing.
• 1.3 Assignment
  •  Read the 1st two paragraphs on the history of the Ed Sullivan Show.
    • http://www.edsullivan.com/show-history
  • Summarize the article The Story Behind The Beatles on Ed Sullivan.  Your summary should include how radio, newspaper, & TV, especially the Ed Sullivan Show, influenced the success of  The Beattles in the US.
    • http://www.beatlesagain.com/the-beatles-on-ed-sullivan.html

THURSDAY

• Finish The Story Behind The Beatles on Ed Sullivan summary
• Ch 1 Review
  • Pages 24-27
  • Skip (#15, #18, #20 & #21)
• Case Study (p. 28)
  • Read New Ballparks revive old neighborhoods.
  • Answer Think Critically questions #1-4

FRIDAY

• Article Reviews
  • Manhattan Project
  • Oregon Merchandising
• Marketing Campaign Project